Communication is key. It is a truism we hear time and time again. It’s true in relationships, within families, and it is certainly true in business.
But knowing how to communicate effectively is not as easy as using proper grammar or enunciating your words (although these can be important steps). Your business communication efficacy depends heavily on the communication technology that you choose to use and how it is implemented within your organization.
Keep reading to find out what we mean and how you can choose communication priorities that will help you to achieve your larger business goals.
Set Clear Goals
To decide which aspects of your communication technology strategy are most important to your organization, start by setting clear goals and sharing them with the team that will make critical communication choices. Every company and organization will be different, but some of the goals that may be important to you include:
- More effective interoffice communication
- Improved client services
- Higher customer lifetime value
- More efficient and productive meetings
- Better management of remote workforce
The more specific you can be about the goals, the better able you will be to find solutions that meet your needs.
With these goals in mind, determine how these achievements would have an impact on your bigger company goals. For example, you may want to improve client services to boost your net promoter scores. While this is an important relationship, you should consider how an improved NPS leads to increased revenue, reduced expenses, improved customer loyalty, or other overarching organizational goals. Once you have determined how your communication goals impact your bigger strategic goals, you can decide which are most important.
How Technology Can Support Strategic Priorities
No matter what your business communication goals are, you can find the right technology to support them. Starting with your top priorities, look for technology solutions that will help you accomplish those that are most important.
Using the same example from above, if your goal is to improve customer service, your thoughts may not immediately turn to hosted VoIP or other phone solutions, but the truth is that these types of investments can pay off big when it comes to your overall business strategy. A more reliable phone system can help customers to reach you more easily, which in turn means happier, more loyal customers who are more likely to promote your company and increase your revenue while also reducing the costs associated with customer retention.
Your Communication Priorities Support a Business Case
Before investing in new communication technology, you will need to build a business case. Luckily, the goals and priorities that you have already laid out are the foundation for a strong business case. You should be able to trace your technology investment dollars directly to the business impact.
Establishing priorities is critical to making any business decision and investing in the technology that your team uses to communicate with one another and with your customers is no exception. Once you know how big the impact your communication choices can have on your bottom line, you will be able to make the best choices for your unique situation.